It Was The Golden Age of Horsepower!
In the 1960s, manufacturers poured millions into racing programs, operating under the principle of "Win on Sunday, Sell on Monday." Cars were given contemporary names like The Judge, Road Runner, Cobra, and Super Bee. Marketing departments promoted catchy campaigns like Scat Pack, Dr. Oldsmobile's W-Machines, and Total Performance. From racing to print ads and commercials, dealer showrooms to national auto shows, each manufacturer had its own approach vying for the attention (and last dollar) of the enthusiast and youth markets.
Selling the American Muscle Car: Marketing Detroit Iron in the 60s and 70s examines the tactics and components used by General Motors, Ford, and Chrysler (with all their divisions), plus AMC and Studebaker, in their respective efforts to entice the buying public into their dealerships.
If you have love for the muscle car era and are interested in learning about things that were under the radar to the general public, Selling the American Muscle Car: Marketing Detroit Iron in the 60s and 70s will whet your enthusiasm.
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