Selling the American Muscle Car: Marketing Detroit Iron in the 60s and 70s by Diego Rosenberg examines the tactics and components used by General Motors, Ford, and Chrysler (with all their divisions), plus AMC and Studebaker, in their respective efforts to entice the buying public into their dealerships.
If you have a love for the muscle car era and are interested in learning about things that were under the radar to the general public, Selling the American Muscle Car: Marketing Detroit Iron in the 60s and 70s will whet your enthusiasm.
The iconic automotive brands built during the Golden Age of American Muscle still burn brightly, some fifty years later. But who built those brands, and how did they get their hooks so deeply into so many of us?
Motorheads now get an authoritative look behind the curtain, with the publication of Diego Rosenberg's 'Selling the American Muscle Car'. From the author's journal:
"Traveling southwest to the Detroit Public Library, then on to the storied Benson Ford Research Center, my immersion at 'ground zero' would be completed at the GM Heritage Center. My journey had started in Rhode Island, with Bob Johnson from Scuncio Chevrolet. He graciously dove deep into our common backstory of North East American Muscle, where it all began for me.
Later, motoring northward from Chicago after the Muscle Car and Corvette Nationals, Mr. Norm of Grand Spaulding Dodge fame invited me in and informed me further. Back in California, legendary scribes like Joe Oldham of High-Performance Cars magazine shared his unique, in-depth experience.
And the research was just beginning! Painstakingly I poured through 10 years of Automotive News microfilm at the Los Angeles Public Library, to get the story from a left-coast perspective. Painstaking, hmmm... that might make me a masochist because I truly enjoyed the time spent unearthing these buried facts and details."
Selling the American Muscle Car: Marketing Detroit Iron in the 60s and 70s takes you back to an era when performance was plentiful and gas was cheap. Relive the neat marketing campaigns created when America was constantly evolving, and manufacturers inevitably sank billions of dollars into a war of one-upmanship.
Finally, a fresh take on muscle car books, with hundreds of pictures, documents, and citations.
